For teens · 13 to 17

Marketing skills for teenagers.

Half-day marketing & social media workshops taught by a young entrepreneur. For homeschool families year-round, and working parents over the school holidays.

Register your interest or see workshop examples →
Ages 13 to 17
Group size Max 12
Format 3 hour workshops
Sebastian, founder of BrandLab
Your host

Hi, I'm Sebastian.

I'm 21, British, and based in Abu Dhabi. As a high-school dropout, I've been successfully navigating the social media field for over 5 years to help entrepreneurs grow their personal brands and businesses.

I've worked across enough industries to know virality isn't 'lucky'. It's creativity, strategy, and understanding the algorithm correctly. BrandLab is where I teach exactly how to do all three.

Worked with Simon Squibb · Red Bull · George J Saliba · Brayden Zaroff · Alex Cortese · Delivrd

5+
years in the industry
1B+
views generated for clients
6M+
followers grown for clients
50+
brands and creators worked with
Inside a session

A workshop, not a classroom.

Most of the time they'll be making something with help in the room. The schedule reflects that.

Intro30m
Demo30m
Make it60m
Feedback30m
Q&A / wrap30m

Half the session is them making and getting feedback on real work.

0130 min

Intro

We unpack the topic. What's happening on social platforms right now, what's actually working, and what to ignore. Direct and current.

0230 min

Live demo

I do the work in front of them. They see how a professional approaches the same task, decision by decision, not just the polished result.

0360 min

Make it

They apply it themselves with help in the room. Real work, on their own ideas or interests. The biggest chunk of the session on purpose.

0430 min

Feedback

We review what they've made. Honest but supportive feedback, refinements, and what to try next. This is where it sticks.

0530 min

Q&A and wrap

Open floor. Questions, takeaways, and next steps they can keep working on after the session.

Workshop examples

What they'll actually do.

Three examples of sessions we run. Each one ends with a finished piece of work they take home.

Video

Building a YouTube channel from scratch

Planning posts, thumbnails, titles & descriptions, logo & banner design, first video ideas.

They leave with Channel created & strategy plan
Branding

Building a personal brand around what they love

They figure out what they want to be known for, set up their first social profile, and plan content around things they actually care about.

They leave with A profile and 5 content ideas
Esports & streaming

The realities of gaming as a career

Setup, content basics, audience building, and what success in esports actually looks like outside the highlight reels. Honest about what it takes.

They leave with A streaming setup checklist
For school holidays

School holidays, put to use.

Working parent? School holidays are when these workshops run most regularly. A morning workshop, an industry skill picked up, finished work to show for it. Better than another day of screen time without direction.

Summer and half-term dates are announced in advance to the mailing list. Get on the list to hear when they open.

Get notified when holiday dates open
FAQ

Parent questions.

13 to 17 is the core range. Occasionally we'll take a 12 year old or 18 year old if the parent and we both feel it's a good fit, but the content is calibrated for the 13-17 range.

Yes. No religious or political content. The focus is on practical industry skills. Whatever your family's framework is, these workshops sit alongside it without conflict.

Yes. Homeschool co-ops can book private sessions with custom topics, dedicated dates, and group rates. Send a WhatsApp message to discuss what you have in mind.

Across the UAE, primarily in Abu Dhabi with some sessions in Dubai. Registered attendees get the exact location, timing and arrival details by email and WhatsApp before the session.

Yes, sessions are designed for teens to attend independently. Parents are welcome to drop off and pick up, or wait in the venue's common area during the workshop.

A laptop or tablet, and their phone. We provide the workbooks and resource packs.

Got a different question?

Send a message on WhatsApp. Usually replied to within a few hours.

Message on WhatsApp
Register interest

Hear about upcoming workshops.

Small group sizes mean sessions fill quickly. Get on the list to hear about teen workshops, summer programs and group bookings first.

One email per session announcement. Sometimes a quick note about upcoming summer programs. No spam.