Marketing workshops · the UAE

Learn to do
your own marketing.

Spend half a day with someone working in the industry, learning and applying what actually grows a personal brand or business. Built for founders, freelancers and creators.

Pricing From AED 250
Group size Max 15 guests
Format 3–4 hour workshops
Your host

Hi, I'm Sebastian.

I'm 21, British, and based in Abu Dhabi. As a high-school dropout, I've been successfully navigating the social media field for over 5 years to help entrepreneurs grow their personal brands and businesses.

I've worked across enough industries to know virality isn't 'lucky'. It's creativity, strategy, and understanding the algorithm correctly. BrandLab is where I teach exactly how to do all three.

Worked with Simon Squibb· Red Bull· George J Saliba· Brayden Zaroff· Alex Cortese· Delivrd
5+
Years in the industry
1B+
Views generated for clients
6M+
Followers grown for clients
50+
Brands & creators worked with
Inside a session

A workshop, not a webinar.

This isn't a 'take notes' lecture, where you go home and read none of them. You will be actively creating, implementing & getting feedback on projects, and leave with a plan to continue out of the room.

Lecture 45m
Demo 30m
Hands-on 60m
Critique 45m
Q&A 15m
Network 30m

Nearly half the time is hands-on work and feedback.

01 45 min

Lecture

I'll introduce the topic, share why it's important and how it ties in with growing your brand or business.

02 30 min

Live demonstration

I do the work in front of you, research through to execution. You see the thinking, not just the polished result.

03 60 min

Hands-on work

You apply everything to your own business with help in the room. This is the biggest chunk of the day on purpose.

04 45 min

Critique

We review what you've made. Honest feedback, refinements, and what to do next. Most workshops skip this part, which is why most workshops don't change anything.

05 15 min

Q&A

Open floor. Ask anything about the topic or your specific situation.

06 30 min

Networking

Coffee and conversation with the rest of the room. Meet other people who are building just like you.

Example workshops

One workshop, one topic.

Each workshop focuses on one specific topic, so you can actually understand it & come away with something tangible. You'll also get 'next steps' to continue yourself at home. Here's 6 examples of topics we may offer.

Video

Filming & Editing Instagram/TikTok Videos

Setup, lighting, framing, and on-camera confidence.

You leave with 1 completed video & 5 video ideas
Branding

Building a personal brand from zero

Positioning, visual direction, and where to focus first.

You leave with Your brand on a page
Content strategy

How to go viral on social media

Hooks, captions, and posting systems that actually work.

You leave with Content strategy playbook
Growth

Growing an audience from scratch

Collaborations, content planning, and audience audits.

You leave with Your growth plan for 90 days
LinkedIn

Levelling up your LinkedIn

Use LinkedIn for personal brand growth and authority.

You leave with Updated profile and 3 posts
Systems

Marketing without the chaos

Batching workflows, scheduling, and what to outsource.

You leave with Your content workflow mapped
More topics we cover
Email marketing Podcasting Paid ads SEO basics Brand identity Web copy Newsletters Audience research PR & outreach Hooks & storytelling Funnels & sales Photography for content
FAQ

Common questions.

Three to four hours. Each session includes a lecture, live demo, hands-on work, critique round, Q&A, and 30 minutes of networking at the end.

Capped at 15. Small enough that everyone gets actual attention, and small enough that the session can adapt to what the room wants to work on.

Sessions run across the UAE, primarily in Abu Dhabi with some sessions in Dubai. Registered attendees get the exact location, timing, and arrival details by email and WhatsApp before the session.

Yes. The teen sessions run completely separately from the professional workshops. Different times, different format, content built for 13 to 17 year olds. Visit the teens section here.

No. Sessions work at any level. Beginners get the foundations. People with an existing presence get sharper strategy and refinement.

A laptop or tablet, and your phone. We provide the workbooks and resource packs. Come ready to make something.

Got a different question?

Send a message on WhatsApp. Usually replied to within a few hours.

Message on WhatsApp
Get notified

Be in the room next time.

Sessions cap at 15 and fill quickly. Get on the list to hear about them first.

One email per session. Sometimes a quick personal note about what's coming up. No spam.